Sexist language in Whisky Bible makes award-winning Calgary distillery’s owner reconsider promoting recognition

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“If whisky could be sexed, this would be a woman,” read one of the reviews in the 2021 Bible that Paskin referenced in her thread. “Every time I encounter Morangie Artisan, it pops up with a new look, a different perfume. And mood. It appears not to be able to make up its mind. But does it know how to pout, seduce and win your heart? Oh, yes.”

“Much of the industry has been working hard to change whisky’s reputation as a ‘man’s drink’, but condoning, even celebrating, a book that contains language like this erases much of that progress and allows the objectification of women in whisky,” Paskin wrote Sunday on Twitter.

“Women working in the industry continue to be asked if we even like whisky, with ambassadors and female whisky-makers often enduring leering comments during whisky tastings and festivals. This. Has. To. Stop.”

Murray responded to the controversy in a Monday interview with British newspaper The Times.

“Whisky deals with sensuality, so, therefore, for some whiskies I may refer to sex, because that is what the whisky may remind me of. If it does, then I say so,” Murray told The Times. “If people can’t handle that, then fine. Don’t buy the Whisky Bible. . . . Frankly, it’s all as pathetic as it is predictable.”

Murray, a former journalist, became a full-time whisky writer in 1992 and wrote his first almanac in 1994. His annual Whisky Bible was first released in 2004.


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